Most product design problems are not design problems.

That's where I work.

Designer of record
Lucas Cufré · Product Designer
Working from
Rosario, Argentina
See the work →
#01 - Featured Case Studies

Selected projects from these past few years.

Coverage
Cannabis · Crypto · Fintech
Some are protected, so shoot me an email :)

Constraints aren't obstacles. They're the way.

Trading systems.Institutional treasury.Industrial monitoring.

The complexity can come from anywhere — I work where the engineering shows up on the surface.

#02 - Field Notes

Working notes from the practice. Published when something earns a footnote.

Read all field notes →
FN — 001 6 MIN

Alert Systems at Scale: When the Cure Is the Disease

Six months designing alerts for an industrial monitoring platform taught me the failure mode the spec couldn't see: alerts and silencing share the same off-switch, and once silenced, the system is structurally lying to itself.

FIELD-NOTES / ALERTS / INDUSTRIAL-MONITORING / UX-DESIGN / SYSTEM-DESIGN
FN — 002 6 MIN

What the next person inherits

The PM role I left had 650 documents prepared for whoever came next. None of them said what the team would actually need. On transitions, inherited substrate, and what documentation can't catch.

FIELD-NOTES / TRANSITIONS / PRODUCT-MANAGEMENT / ORGANIZATIONAL-DESIGN / LEADERSHIP
FN — 003 6 MIN

Four kinds of user, and why each one matters differently

For years I treated "user" as a uniform noun. The data didn't. Four kinds of user — First-Level, Second-Level, Passive, Hostage — and what each one's feedback actually means.

FIELD-NOTES / USER-RESEARCH / TAXONOMY / UX-DESIGN
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Currently
Selectively booking — Q3 2026

I started designing screens. I ended up designing the conversations that produce them.

Ten-plus years across trading systems, institutional treasury, and industrial monitoring. Currently with Aries Solutions on the RISE Cannabis platform — a multi-state consumer rebuild where the engineering shows up on every screen.

Working globally from Rosario, Argentina. Active student of graphic design (UGR), photography, and creative thinking — the practice keeps the practice honest.

Read more about how I work →